Tuesday, November 22, 2011

The aesthetics of the new iPod video

The iPod has been, since its release in 2001, one of the most innovative and popular digital devices in the world. Being produced by a strong brand such as Apple, the iPod became popular in a very short period of time. The popularity of the iPod was owed, besides the practical usage of the actual product, to the original ways of promoting and advertising of the company and, as well, to the aesthetical qualities that the product presented, ranging from the design features to the packaging.

Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, but not dramatically; still, every model of the iPod came with new features, so the design and the package had to be adapted to these, in order to satisfy the consumers. The most important element that was considered by the creators when establishing the shape of the new device was the perfect proportioning. The new item was supposed to be light and easy, in order to be carried in all sizes of pockets, yet it had to look like a powerful and strong device. Even more, the necessity of providing a stable platform for the controls and the fact that the device was supposed to be managed easily by the customers, lead to the optimization of the perfect size and shape. The result was a device which was the right size in order to be held in the hand without difficulty and managed without effort. In the 5 years of constant research in order to find the right proportion for the iPods, the device ranged between the thickest model, expressed in the 2nd generation of iPods and the almost as thick 4th generation iPod to the more symmetric models of the 1st and 3rd generations.

Following these rules, the first 4 generations of the iPod managed the keep the right proportions that could permit the optimum use of the sound and later on, the photo features (even so, the iPod nano was considered to be too light and fragile). After the launching of the 4th generation of iPods, Apple were preparing to provide a new and even more innovative iPod, which was supposed to have a video feature, as well. At that time, the most significant concern of the producers was the fact that, due to the new iPod features, which had to permit a good visibility and a larger screen, the perfect proportions of the iPod might be ruined. As a result, the last generation of iPods is the thinnest of all; instead, the screen is larger, which allows videos to be watched much better.

Since the original model, the iPod's height and width have remained the same. Still, the corners of the new iPod video are sharper, in comparison with the rounded edges of the previous models. Even more, the center button of the device is flat, without any convex potions, which characterized the previous models of iPods.

The new iPod video comes in 2 colors: black and white, which adapt well to the color of the package, which is black and silver. With this colors (which are the same as the ones of the iPod`s nano colors), the new device seems improved and more refined. The black iPod has a chrome Apple logo, but the ear buds remain white, for both colors of the main device.

The iPod has been constantly modified in order to establish the perfect size for carrying and listening to music while walking and sometimes dancing. The iPod video presents, besides an obvious technical evolution that allows now watching videos on this small device, a new appearance, with different proportions, which are adapted to the most important request: good visibility. With a larger screen and thinner aspect, the iPod video turns out to be a stylish and aesthetic product, which slightly changes the image of the previous models, yet keeps the brand features intact.

Monday, November 21, 2011

How to get videos onto your iPod video

Technology is no longer stand alone innovations. When Apple releases IPOD variations or innovations, it energizes many different corporations. They design and market accessories like cases, rechargers, car adaptors, docking stations and more.
It is like a tango as and when Apple introduces temptations many satellite industries gear up to simultaneously make available for the consumer accessories.
In fact analysis by NPD group reveals that for every US$3 million spent on IPODS a minimum of US$ 1 million is spent on accessories. A whole chain has been created. There are accessory makers, designers, advertisers, marketing gurus, and retailers. And for most, accessories fill the till better than the IPODs themselves as profit margins are greater.
It is not a one way street where satellite industries reap all the goodies. With racks filled with add-ons for IPODS, marketing campaigns, reviews, and demos Apple benefits by the creation of the “ultimate” image of greatness. The eco system creates a hype placing Apples IPOD as the “coolest” ever. The range is huge, from simple cases priced from US$10-US$200 to speakers, transmitters, docking stations, baby strollers with a specialized slot for the IPOD, a belt with a buckle designed as an IPOD holder.
For those with money to spend there are massage chairs with an IPOD holder in the armrest, customized speakers with glowing tubes and see through panels, as well as boom boxes. As far as businesses are concerned it is a complete phenomenon with one small product leading to the creation of a whole industry or world.
Unlike past successes like superman or Barbie dolls or the success of Disney land Apple has refrained from offering “complete” packages themselves. The accessory manufacturing remains small.
The business model or plan until now was not the creation of a single entity or exclusive partnership but an open system where many industries can vie for a slice of the Apple “gold dust”. But the balance is shifting and Apple is offering options like “Made for IPOD” logos in return for a royalty.
IPOD has not just inspired accessories but changes in simple things like clocks with snooze mechanisms. Now such clocks have been modified so that they can be easily paired with the IPOD. Then there are headphones, ear phones, beach bags, as well as clothes with IPOD pockets. Now in 2006 cars will be sold with IPOD facilities.
The IPOD world seems to expand and there are no signs of slowing down at all. The IPOD ecosystem is fast growing and is a multibillion dollar industry world wide.
No one would have dreamed that a simple no frills digital player would spawn entrepreneurs world wide and since the “Bata” module the Apple IPOD has taken the center stage to create a business model where along with Apple thousand others taste sweet success.

Sunday, November 20, 2011

Critics on the new iPod video






The new iPod video has a wide range of new qualities and among these, the most important is, without any doubt, the video feature. Due to the fact that the market already had a small and portable device which basically played games, but also played videos, the new iPod video was released with some suspicions of the critics. The video iPod is hardly the first portable video player on the market, as the device belonging to Sony claims to be the number 1 portable video player in the world, but it is principally used to play video games. Even so, the sales of this new product turned out to be surprisingly high, a fact which was obvious shortly after the first semester.





The main concern regarding the product was the fact that due to the small screen, the people willing to watch a serious movie on it would be limited. In fact, studies show that most people prefer to feel the actual movie, while watching it in front of a big screen, like the one in the movie theatres. Even more, the new cell phone with a video feature which was so famous in Asia was used for watching movies only for a few minutes, considering the fact that it had a small screen which couldn’t allow catching all the quality details of the movie. The critics even mentioned the fact that, while being on a bus, in a cab or waiting in line at some office, the video iPod with its tiny screen might be a good solution, after all. This is due to the fact that this activity is considered a great snack or a great break. Based on this, the analysts mentioned that if Apple wanted to really hit the market, they should opt for an iPod with a bigger screen, so that customers would be eager to watch even the long movies on this device.





Another aspect which was highly debated was the fact that the battery life of this new device lasts less than expected. While the play station portable has a battery which lasts up to 8 hours while watching a movie, the iPod video only provides 2 hours of battery life, which is a big disturbance, when trying to watch a full length movie on this small digital device. Another thing that the critics attacked was the fact that the iPod takes too long time to download various movies. If for the play station portable, this task is doable in less than 3 hours, while the QuickTime 7 Pro took almost 12 hours to encode the video in an iPod-friendly format.





The sales of the new iPod video show the fact that the public accepts and wants this new product with a lot of interest, due to the fact that it can play music, store pictures and play movies at the same time, a fact which makes it a multifunctional device. Even if the new item received many criticism, the shirt-pocket-size new video iPod, seems to be one of the most preferred objects of the teens of today, as they use it to store and listen to thousands of music and other audio files downloaded straight from the Internet or from DVD’s, cameras and from the computer files.


Thursday, November 17, 2011

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Friday, November 11, 2011

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Wednesday, November 9, 2011

iPhone Keyboard Tips And Tricks




Every time that you have a new technology it requires you to learn how to use it. However, this can sometimes be extremely difficult, especially when there aren't very many resources to help you learn new techniques. A great example of this is with the new Apple iPhone. When you first purchase an iPhone, than you have probably spent many hours getting familiar with the various technologies that are inside this amazing cell phone, however, there are some tips that aren't learned by simply playing around with the phone. In order to learn about these tips, than you must first learn them, and one of the best tips concerns the keyboard.





When you have such a unique feature as the touch screen keyboard, than there are several tips that you must know in order to keep your messages flowing. When you follow these tips than you will be able to type quicker and error free, as well as being able to type easier than ever before. The first of these tips concerns actually typing the letters into the iPhone. When you want to enter a letter, you tap on it; however, the letter isn't placed onto the screen until you lift your finger off of it.





Thus, if you touch the wrong key than you can simply fix this error by sliding your finger to the correct letter. Then when you have found the right letter or number, you can lift your finger and the letter will be placed onto the screen. This tip helps fix the majority of errors, and will save you time.





Many people have found that the auto-correction feature within the keyboard is a great way to keep your writing clear and easy. However, it is very easy to accept a word that you didn't want to type. If you want to steer clear from this confusion than you need to learn how to accept and reject a suggested word. When you want to accept a word than you will want to tap either return, space or tap a punctuation mark. However, if you want to reject a suggested word, than you will simply want to finish typing the word you want and then you will have to tap the completed word.





A reminder, if you write a full word out two different times, and then tap on them both times, the iPhone will actually add the word to its dictionary. It takes a couple of weeks to store all of your most used words into the dictionary, however, once you have done this typing on your iPhone will be extremely fast.





The last tip has to deal with the capitalization of words. If you want to capitalize the first letter of a word, you simply tap the shift key and then tap the letter you want capitalized, but what happens when you want to capitalize the entire word? This is very easy, and doesn't require you to tap the shift key before each letter. You will want to go to settings and then tap general after that tap keyboard. From there you will tap "Enable Caps Lock," and then when you double tap the shift key it will light up blue, and now you will be able to type in all caps.